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Isla Rule

Handbag Design Contest

Salustia Alvares Duran wins the Isla Rule design competition.

Salustia Alvares Duran Milan based designer wins the Isla Rule laptop handbag design competition.

Salustia Alvares Duran, Milan based designer, wins the Isla Rule laptop handbag design competition.


After receiving many fabulous entries from around the world from talented emerging designers, the Isla Rule team finaly selected Salustia’s entry as our winning design. It was the timeless classic look of the design that was the deciding factor in awarding Salustia the first prize of £500.00


Salustia, from Barcelona but plying his trade in Milan was delighted to be announced the winner and said this when we told him he had been awarded the first prize,

“I always believed that giving support to new designers was the best way to make
them feel more comfortable and to encourage them to believe in their own designs
even more. I want to thank Isla Rule for investing in creativity and new ideas and
I hope that the company will continue to encourage young designers, like me, just
beginning creative careers.

I truly believe that the best way to do a great job is to love what you are doing
and I hope that it’s evident just how much I loved this project in the creative
concept I designed. Isla Rule is timeless, contemporary and one of the most
important aspects for me, in designing my concept, is that the bags are comfortably
made with the perfect fabrics and textures to carry each and every day. I wanted to
communicate these design aesthetics and points of difference in my design so that
consumers can feel confident in purchasing an Isla Rule laptop bag that’s ideal to
protect and store personal objects and technological devices effortlessly and, of
course, fashionably”

Here is Salustia’s winning entry

The Penelope By Salustia Alvares Duran.

The Penelope, by Salustia Alvares Duran.

The mood board that inspired the Penelope.

The mood board that inspired the Penelope.

The outside of the Penelope.

The outside of the Penelope.

The inside of the Penelope.

The inside of the Penelope.

the Isla Rule branding on the Penelope.

The Isla Rule branding on the Penelope.


The Isla Rule design team are proud to have worked with Salustia, and we look forwarding to presenting the first Penelope off the production line to Salustia.






                                                                                                                  IMAGINE IT      DRAW IT       SUBMIT IT


The designers at Isla Rule of London, want to challenge all lovers of fashion, technology, and life in general, to help them design and conceptualize the next generation Isla Rule of London “technobag”.


We at Isla Rule believe that the best insights into what a perfect handbag should look like and how it should perform, comes from our talented, stylish and competent customers.


The Brief

In sticking with our own design philosophy of never having to compromise between form and function, you have a blank canvas, to design a handbag that is able to carry a piece of technology, as well as the most commonly found items in a handbag. Taking into account our brand philosophy of epitomizing timeless style, and being a crusader for quality, substance and authenticity, and loving what’s inside, please provide detailed drawings of your design, not forgetting to include images of the lining fabric, colour swatches of the outside fabric and hardware (buckles and closing mechanism) detail.


Competition Dates

The design competition begins on  00:00 PM on February 3, 2014 and ends at 11:59 PM  on April 7, 2014.


Voting Period

The voting period begins on or about 10 AM on April 9, 2014 and ends at 11:59 PM  on April 12, 2014.


How to Enter

Create an Isla Rule Profile by subscribing to the Isla Rule Newsletter.

Like us on Facebook , and upload your design drawings and any image attachments you may have.

Once the submission date has passed, all entries will be reviewed by industry design professionals, where a voting process will take place.

Tell your friends and everyone you know to “like” your design on our Facebook page. The more likes your design has, the more the judges will be impressed.

At Isla Rule, we’re a “fashionocracy”, so you get to decide the finalists. By April 16, 2014 the three bags with the most “likes” on Facebook will be announced as finalists, then the amazing people at the Isla Rule design studios will choose the winner from among finalists.


Age and Other Eligibility

This contest is open to all over 18 years of age at the time of entry and is void where prohibited by law.


You may enter as many unique entries as you wish but duplicates will be removed.



The winning design will be commercialized and sold as an Isla Rule of London Laptop Handbag. In recognition of your efforts, the handbag will be named after you or a name nominated name. You will receive 500GBP as your prize money. This prize money will be paid into your bank account shortly after the winner has been announced.


Content Guidelines/Issues

Enter as many individual designs as you’d like. Please do not submit duplicate entries. Any entry that violates copyright protections will be disqualified and removed.


The Entry must

Be the original creation of the participant.

Be complete to be eligible.

You may not have been previously published or won previous awards with this design.



Submissions will be posted on Facebook by Isla Rule and votes will be counted by the number of Facebook “likes” on each submission. The top three submissions with the most “likes” by the end of the contest will be finalists. The top three finalists will be judged by  representatives from the Isla Rule design studio to choose the final, top winner. The  judges will use the following criteria:


Creativity – 50% and Originality– 50%.


Approximate Winner Notification Date

Winners will be notified by email and blog post on or about April 20, 2014. All winners are subject to verification. Winners will be asked to provide their mailing and email address to receive their prize.

By entering the contest, you consent to the Official Rules of the Contest

All submitted designs become the property of Isla Rule, post submission.

Your submitted entry along with your name will be published online on Isla Rule’s Facebook Fan page for voting purposes and may be used in any and all media or form of communication, whether now existing or hereafter developed, all for the purpose of operating and publicizing the Contest.

Isla Rule reserves the right to discontinue the contest for good cause at any time without giving prior notice. In the event that Isla Rule discontinues the contest for good cause, it will notify the contestants of same without delay. The contest may be discontinued for good cause, in particular where due to technical or legal reasons its proper conduct can no longer be ensured. Where this occurs no claims for expenses incurred or damages will be payable.

The Entry must: 1) be complete to be eligible; 2) be in English; 3) include a photo of the customized bag from the designs on the Isla Rule website. You must also represent and warrant that each and every person visually depicted in or otherwise associated with the submitted photo, if any, agrees you may submit such photo.

Any Entry or portion thereof that, in Isla Rule’s sole discretion, is obscene, profane, lewd or defamatory; or violates or infringes (or may infringe) any copyright or proprietary right of any person living or deceased (including but not limited to rights of privacy or publicity or portrayal in a false light) or entity; includes anti-social content, a commercial solicitation or promotional materials, or address, phone number, or URL address; is otherwise objectionable; or does not meet the requirements outlined in these Official Rules or on the Contest Website, will not be considered and may disqualify the entry. Isla Rule has the sole discretion to determine whether a photo qualifies as an entry.

Decisions of Isla Rule are final with respect to all matters relating to this Contest. By participating, Entrants agree to the Official Rules and the decisions of Isla Rule, which shall be final and binding in all respects.

The winner will be notified via the email address provided in the entry.

 Use your talents, and see your design sold on the Isla Rule of London website.


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