So our handbag design competition has started, and we’ve approached many of the emerging designers at design schools throughout Europe to and challenged them to get their creative juices flowing and help us design the next generation Isla Rule business bag. We have also encouraged as many bloggers as possible to help spread the word about our competition, even challenging them to enter themselves.
What a response we have had. Kingston, Cardiff, East London and Amsterdam Universities have all agreed to participate, as has the London school of design.
We’ve also posted the competition on many design groups on Linkedin, and have had responses from USA, Croatia and Ireland. It looks like the word has been spread and that young designers around the world have taken up the challenge.
Here are a few blogs and articles.