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Isla Rule

Macmillan Cancer Support Donation

We are passionate supporters of Macmillan. This amazing organisation has meant so much to friends and family who have been affected by cancer. That’s why we donate GBP5 for each Hannah bag sold to this very worthy cause. If you would like to know more about the work that Macmillan do, please visit their website:  www.macmillan.org.uk








In addition to our charitable commitments, we are also pleased to announce the launch of Isla Rule’s pay it forward campaign – “Just because”.


Isla Rule, just because…Isla Rule Partners with Bloom & Wild. Luxury fashion brand Isla Rule has partnered with trendy letterbox flowers company Bloom
& Wild to launch their new spring campaign. The ‘just because’ campaign asks people to nominate someone to treat to a bunch of Free
flowers courtesy of Isla Rule. People will tag their chosen nominees in the comment section of the Isla Rule’s FB post every Thursday for 26 weeks.
Starting on the First day of Spring (this Thursday, 20/03/2014), the ‘just because’ campaign reflects Isla Rule’s generous and customer-oriented approach.

Speaking about the campaign, Isla Rule’s Managing Director, Nick Rule said: “When we launched Isla Rule, we not only invested in our designs and the
physical product but also in our brand blueprint. It was important to capture all aspects of the brand in our business plan and brand personality was a key element in our planning process. “We wanted to be customer-oriented by being more generous and attentive to our customers’ needs. We love our customers and we think that they deserve to be spoiled, that’s why we started the campaign in the first place and that’s why we dispatch all our handbags with not one but two free handbag essentials – a glass nail file and a fold up umbrella. We want to bring a smile to someone’s face…and we want to do it with flowers…”

With a tulip for a logo and a vibrant floral design as lining, Isla Rule is the perfect brand to celebrate the spring season with style. A revolutionary concept, Bloom & Wild delivers long-lasting, fresh flowers in a bespoke box that fits your letterbox. Designed by McQueen’s and Claridge’s trained florist Vanessa Birley, Bloom & Wild is the perfect partner for vibrant luxury brand Isla Rule.

So do you know someone who just deserves a bunch of beautiful flowers? Tag them on Isla Rule’s FB post this coming Thursday and treat your loved ones to a Bloom & Wild’s bouquet courtesy of Isla Rule.
“Just because…”