Isla Rule, just because… Isla Rule Partners with Bloom & Wild. Luxury fashion brand Isla Rule has partnered with trendy letterbox ﬂowers company Bloom
& Wild to launch their new spring campaign. The ‘just because’ campaign asks people to nominate someone to treat to a bunch of Free ﬂowers courtesy of Isla Rule.
People will tag their chosen nominees in the comment section of the Isla Rule’s FB post every Thursday for 26 weeks. Starting on the First day of Spring (this Thursday, 20/03/2014), the ‘just because’ campaign reﬂects Isla Rule’s generous and customer-oriented approach.
Speaking about the campaign, Isla Rule’s Managing Director, Nick Rule said: “When we launched Isla Rule, we not only invested in our designs and the physical product but also in our brand blueprint. It was important to capture all aspects of the brand in our business plan and brand personality was a key element in our planning process.
“We wanted to be customer-oriented by being more generous and attentive to our customers’ needs. We love our customers and we think that they deserve to be spoiled, that’s why we started the campaign in the ﬁrst place and that’s why we dispatch all our handbags with not one but two free handbag essentials – a glass nail ﬁle and a fold up umbrella. We want to bring a smile to someone’s face…and we want to do it with ﬂowers…”
With a tulip for a logo and a vibrant ﬂoral design as lining, Isla Rule is the perfect brand to celebrate the spring season with style.