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Isla Rule

The “Just because bouquet”



Isla Rule, just because…   Isla Rule Partners with Bloom & Wild. Luxury fashion brand Isla Rule has partnered with trendy letterbox flowers company Bloom
& Wild to launch their new spring campaign. The ‘just because’ campaign asks people to nominate someone to treat to a bunch of Free flowers courtesy of Isla Rule.
People will tag their chosen nominees in the comment section of the Isla Rule’s FB post every Thursday for 26 weeks. Starting on the First day of Spring (this Thursday, 20/03/2014), the ‘just because’  campaign reflects Isla Rule’s generous and customer-oriented approach.
Speaking about the campaign, Isla Rule’s Managing Director, Nick Rule said: “When we launched Isla Rule, we not only invested in our designs and the physical product but also in our brand blueprint. It was important to capture all aspects of the brand in our business plan and brand personality was a key element in our planning process.
“We wanted to be customer-oriented by being more generous and attentive to our customers’ needs. We love our customers and we think that they deserve to be spoiled, that’s why we started the campaign in the first place and that’s why we dispatch all our handbags with not one but two free handbag essentials – a glass nail file and a fold up umbrella. We want to bring a smile to someone’s face…and we want to do it with flowers…”

With a tulip for a logo and a vibrant floral design as lining, Isla Rule is the perfect brand to celebrate the spring season with style.